Links Can Help – and They Can Hurt!
Here is what I’ve been learning about how to use links on blog posts…and why.
External ones, that can monetize my site.
Internal ones, that can improve SEO- and that can help monetize my site!
External ones, that improve SEO and give more authority – and that can help monetize my site.
They all help my readers get information to solve their problem that is the reason they found me in the first place.
Definitely something I want is Effective Link Usage!
Check it out here:
As CEO’s of our own internet businesses, we want to get better and better! I hope this helps. These are tips that are helping me!
Please be sure to let me know what you find benefits you in this video!
There are four kinds of links I’ve found….internal links, inbound links, external
links, and broken links.
They are all important to know about and to address in the best ways for our online business success, so learning how to use links on blog posts is crucial.
The best for optimization for the search engines are your internal links and your inbound links.
Internal links are where you link some phrases in your post to another post on your blog that covers related or more in-depth information on that topic. They help the search engines crawl around your site, and help your readers too.
Keep in mind that the search engines aim with all their complicated – and secret – algorhythms, to reflect a reader’s true live experience with your blog. So link naturally, and relevantly with other parts of your blog to help your readers navigate to get information that will interest them.
Inbound links are links that send people from the outside to your blog. You can put them on social media.
This eBook for free is available only here on WAGogetters to our readers – it is normally a valuable product that I include as a bonus on sales of courses and other online tools.
The ones that link to external products are where you get your sales normally as an affiliate marketer. If you have products to your site that you’ve produced, like eBooks or eCourses for sale, you will have those as income-generators with internal links.
You can use external links to link to other authority figures and their blogs and articles, too.
When you learn how to use links on blog posts, you also need to know about the bad ones, too
There are two kinds of bad ones….too many external links and broken links.
The search engines – and your readers! – will penalize you when you have too many external links to products you want to encourage people to buy. Too many screams of sales, not problem-solving and information-giving.
You don’t want that.
The reason you get penalized by Google and other search engines for this, is that your readers will tend to opt out of coming to your blog if you are just a seller.
So, what are some strategies to get sales, and still be reader- (and SEO-) friendly?
One way is to focus on one product per post, max. With one external link. You can put that link in at the top, middle and end, and it still counts as one link.
If you’re doing a review of several products, a way to avoid being penalized is to set up a separate page with a list of the products and their links. Then you link your reviews to that page…clever, isn’t it? Not only do you get to avoid penalty for you post by having too many external links, but you also get to put in several internal links on your post.
Another bad one is broken links. I recommend you get a broken link plug-in for your site. Then check your tools from time to time to see what broken links you have on your blog. You can check them, and mark the ones that are not, as unbroken. You can repair the ones that are broken…no 404 pages that way!
How to use links on blog posts is vital information to have to be successful online. I hope this has helped…please let me know in your comments below, and ask any questions you may still have. I’ll be happy to respond, and either give you what you want to know, or point you where you can get it!
P. S. If you want to learn to write a blog like this one, please join me here.
Annie is a wife, Mom and Grannie, who has discovered and rediscovered creative art in her retirement. She has a lifelong commitment to learning and living creatively.
She has been a business owner, and enjoys the challenges and demands and creative hard work that entailed. Her entrepreneurial spirit and attitude still guide her volunteer work in her community school system.
She has a blog about creative lifelong learning and growing, to share what she has learned and is learning with others. She says, “There is a lot of paid-for ‘information’ on the internet, and it can be hard to sort through all of it to get to what is truly helpful. Together, we can help one another live creatively in pursuing happiness and joy, health and wholeness. ”
Her blog is designed to help people find the best information, supplies, tips and training so her readers can maximize enjoyment in their lifetime.