What Is A Link Shortener?

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What Is A Link Shortener?

using a link shortener

I am sure that you have heard of a link shortener or an URL shortener. All it means is that this is a way to make ‘long story’ URLs into ‘short story’ links. Let’s look at what is a link shortener and how we can benefit from one.

Link Shorteners

There are quite a few link shorteners out there in cyberspace – paid and unpaid. These are great tools that you can use for your website. I have included a few that I use occasionally (these are not affiliate links).

Some Link Shorteners that I use pretty often (these are not affiliate links):

  • Pretty Link
  • Bitly
  • Rebrandly
  • Google Link Shortener (goo.gl/#)

All the above shorteners are compatible with the Word Press platform, so there should be no issues in using them.

Benefits Of Using A Link Shortener

Apart from the fact that using a tool such as a link shortener is handy, here are some other benefits:

  • converts a long ‘ugly’ URL into something ‘short and sweet’
  • can make it easier to insert a link into your content
  • when you are on a ‘limited space diet’ – using a link shortener will help you utilize the space for your text
  • you can say so much with so little
  • easy to use
  • easy to post content on Instagram, FaceBook and social media on a whole
  • with some of the link shorteners, they give you the option to create campaigns and this is a great way to see which link is delivering traffic to your website

There really is nothing complicated about using a link shortener. It is just another tool to help you on your online journey. Let me give you an example of what is a link shortener, using the Google Link Shortener.

For example, you have just created your content – how to make chocolate candy using only 4 ingredients – now in no uncertain terms – this is a mouthful of a title, especially when you tell your readers how to find it:


All you would need to do is to go to https://goo.gl/# and type in your URL , hit ‘shorten URL’ and let Google do its thing!

what is a link shortener

Now, hypothetically, Google would shorten your URL to read something like this:

https://goo.gl/9Q5a3M (totally fictitious, just as an example).

Now doesn’t that look much ‘prettier’ in your content and surely, much easier on the eyes? AND definitely much shorter!

When you shorten your URLs using the Google Link Shortener,  Google will display them in their original long URL version, the date it was created, the goo.gl link as well as how many clicks that the link has received. You can also get an analytics glimpse of your engagement for that link.

I love this tool!

YouTube Video

Maybe you will too, once you start experimenting with it. You just need to be careful when you copy and paste the new shortened link so that nothing gets lost and messes up your link.

So, go out there and ‘conquer the online world’ using these tools or any other nifty gadget that will help you maneuver the journey. Now that you know what is a link shortener, your content should be looking pretty from here on out!

All the best.

Images courtesy of Pixabay and UnSplash.

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12 thoughts on “What Is A Link Shortener?

  1. Hi Michelle,
    I have not used my Pretty Links for posts on Social Media…I had not even thought of that! I just use it in my blog.

    Can I take the pretty link from my blog to Facebook and it will work? I am going to try that!

    Thank you!

    1. Hello Annie,
      Thanks for stopping by. Yes, ‘looking pretty’ as a link is a great thing for social media sharing. Yes, it will work. It is just a shortened link for your URL. Good luck.

  2. Michelle,

    I tend to use Bitly and goo.gl. I have heard a lot of people use pretty links, but have not used that link shortener service as of yet. I don’t know whether you agree, but they tend to be basically the same, I guess it is just a matter of preference. I enjoy learning all these neat little tricks. Thanks for a helpful post that clearly lays out these services. Very helpful indeed.


    1. Hello Lisa,
      Thanks for visiting. Yes, I tend to use Google more often and yes, they all do basically the same thing – it is indeed a matter of preference. Glad you found the information useful.
      All the best.

  3. Hi Michelle…I laughed out loud when you said “limited space diet.” It really helps to shorten those links, especially on Twitter where every space is a precious commodity. I have not yet used Pretty Links, but have used the others on many occasions.

    Great article, Michelle.

    1. Hello there, Sue.
      Thanks for stopping by. I am glad you found humor in my ‘sense of humor’. The mission has been accomplished – to write an informative and entertaining post. Thank you. All the best.

  4. Hello Michelle, thank you for clearing up for me exactly where we can use the link shortener and how to use it. Great article. I feel like soon we can write an ebook on all the tools and options we are learning to make this adventure go so easily and smoothly.
    In peace and gratitude, ariel

    1. Hello there, Ariel.
      Thanks for your visit. Glad you found value and thread of connectivity in the article and the new things that you are learning. Yes, in a matter of time, we will all evolve to our highest heights in creativity.
      All the best.

  5. Really excellent post this…

    I was looking to shorten my links especially for when it was for posting in Twitter.

    I always felt the character limit there was too short, but making your links shorter can allow more space for important words.

    I always used bitly for this, but was not aware of the others you mention like Rebrandly.

    I am grateful for the information.



  6. Thank you for enlightening us about this particular Link Shorteners. I have used Bitly for years and never had any issues, although I heard others did.

    Mainly I uses them on Twitter just to help with the total characters that are allowed. Do you think Google would favor their Link Shortener as opposed to the others? Thank you for this tip.

  7. Dear Michelle,

    Thanks for the post “What Is A Link Shortener?” Its very useful. The seven benefits of the link shortener you shared was very helpful. I am currently using pretty link and bit.ly for shoetening my links. Thanks again for the reminder on the importance of link shortener.

    Your Friend,

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