The Need Of A Landing Page!

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The Need Of A Landing Page

If you have an online business, then chances are, you might be promoting something on your website and doing this by using a landing page – the need of a landing page – is very real though intangible. Here are some 6 key points that you might want to be aware of when you make one.

the need for a landing page

6 Points To Check The Effectiveness Of Your Landing Page

Most online businesses need to promote their business in as favorable a light as possible in order to have as many of its users convert to valued customers as opposed to mere sporadic readers. One way that businesses promote their business is by using landing pages to capture the emails of potential clients. In this article, we will be looking at 6 keys points that your landing page should be able to pass the grade with.

1/Your Logo

One thing that is important to your website is your brand. What are your promoting? It is important that you have a logo to highlight what your brand represents. It does not have to be fancy, it just has to be able to convey the general idea or mission behind your website. Call it your letterhead, so to speak. It helps to define who you are and what you represent. It also helps to develop trust which every website needs to encourage traffic.

You can design your own logo on or have one designed for you using the services of a graphic designer at It can be for those of us on a budget as well as others who can ‘up the ante’.


Your headline or tagline. Having a headline, sub-headline, or tagline goes one step further to identify your website. It is also an easy way for the user to connect with your website. It is somewhat like a little ‘road sign’ to help direct them to where they are and to tell them why they came in the first place!

3/UVP – Unique Value Proposition

No matter what you are promoting on your website or via your landing page, you need to ensure that you will be delivering value to the user. The user has to see the ‘perceived value’ that is being offered, the UVP or unique value proposition. You have to be clear on the true benefits of whatever it is that you are promoting. Remember that there are ‘a lot of fish in the sea’ and the fact that the user has turned up on your ’shore’, you need to ensure that he does not leave ‘empty-handed’!

4/Call To Action – CTA

call to action button on your landing page

Yes, the ‘good ‘ole CTA’!

Ok, let’s be frank, you need to get the visitor to ‘do something’ that will be beneficial to him and in turn, result in some sort of compensation for you – it can be monetary or in the form of an email address. It really does not matter what it is to be gained – what your focus should be on is this – the clear direction of what to do next!

You need to be precise and yet also inviting and not overbearing. It is all a part of the need for a landing page. Yes, it is a tricky deal, but you can perfect it by reading and editing your ‘landing page copy’ to ensure that it sounds personable and has a natural flow to it.

As the cliché goes – ‘it is easier to catch a fly with honey’ than using a swatter with force!

5/Description Of Your Product

You need to be able to describe your product so that it seems like something that anyone would like to have. The key here is to think about how you would like to be approached – ‘stepping in the shoes’ of the user. When you write your promotional copy, test it out on someone who you know you can trust to be objective. Another good point as you write your description is to remember, ‘less is more’ and ‘keep it simple’. You are only trying to trigger curiosity of the user and in doing this, then he/she will ‘want’ to take the next step, based on your tantalizing description.


trust as a part of your landing page

This is something that everyone wants for their website – trust. They need to feel comfortable as they are navigating your website. Having a ‘trust badge or symbol will encourage users to ‘linger’ a bit longer. You can also use testimonials to further enhance your reliability as well. Ensure that there is security as well on your website – using an SSL certificate. All these little things add up as you realize the need of a landing page will help you as you promote your business.

My Final Thoughts On The Need Of A Landing Page

Of course, all businesses – offline and online – all want one main thing – profitability and a good customer database!

Using effective landing pages will also get your business to where you would like it to be. The need of a landing page is vital to any business promotion that you do. As long as you follow the pointers outlined above, you are on your way to making the difference in profitability versus stagnation or death.

Images courtesy of Pixabay and UnSplash.

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21 thoughts on “The Need Of A Landing Page!

  1. I need to set this up on my site. I’ve been procrastinating but your explanation makes things so much easier. Thanks Michelle for this helpful article.

    All the best,

  2. This is a succinct description of the features needed in a good landing page – one that will get the results you are calling for in the Call to Action. I am going back to take another look at mine, making sure I have the best possible application of these features. Thank you, Michelle.

  3. Blogging is a fun way to make an extra income from home online, but if not done right, it can be a waste of your valuable time. Whatever we do to capture an audience must have relevance and a continuous flow, and going through your six steps to grab their attention all makes sense.

    This is something That I still need to set up for my business, but could not decide where to start. This post has helped me to understand the relevance and what direction I need to take. Thank you, Michelle.

    1. Hello David,
      Yes, you are ‘on the money’ with what you have written about blogging as a way to make extra income. However, you do need to ensure that you are doing the right things to make a difference. All the best.

  4. Dear Michelle,

    Thanks for the post and the 6 Points To Check The Effectiveness Of Your Landing Page was really helpful.

    The call to action was very important and very recently only I came to know its importance and benefits and thanks for sharing it. You said it well “As the cliché goes – ‘it is easier to catch a fly with honey’ than using a swatter with force!.”

    Your Friend,

    1. Hello Paul,
      I am so happy that you found value in the article. Yes, if you focus on the 6 listed points, they should provide guidance as you embark on your internet journey.
      All the best.

    1. Hello Craig,
      Yes, we are sure to do some work on our websites – continuously. You are not alone won that one!
      And yes, the logo can take some time. But take the time to find one that fits! All the best.

  5. Michelle,

    When you think about it, most people don’t buy the first time they look at something. So, getting their email address is a great way to market to that visitor over and over again. Looking at all your great points, I think I need to spruce up my landing page. A logo is a great idea.


  6. Ok, well can’t talk now.have to go create a landing page! Great article Paul thank you. And I do need to create a logo too. In peace and gratitude, ariel

  7. Thanks Michelle,

    I always enjoy reading your articles. And this one so helpful. You have opened my eyes to something I need to consider doing. That is building my landing page.

    I think this will help me in a great way, since having that page will help me avoid spreading Affiliate Links all over my post, then I can direct all my customers to that page.

    Also, thank you for given me the ideas on how to design my landing Page.

    All the best.


    1. Hello Craig,
      Thanks for visiting. Yes, you are not alone in this respect. It took me some time to understand and grasp the ‘landing page’ concept. It is a great idea for drawing customers to your website. All the best.

  8. Hi Michelle,
    It is informative article. I am building my landing page right now. I try to use Do you have experience on using it to build your landing page. Thanks for sharing.

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