Optimizing Your Facebook Presence!

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Optimizing Your Facebook Presence!

optimizing your facebook presence

Did you know how optimizing your Facebook presence can be beneficial? Well, apart from the fact that Facebook is not only a great free social media marketing space, you can also use this medium to your benefit in terms of promoting your website.

One way that you can do so is by checking out the example in this text.

Let’s say that you have a free ebook or anything else that you would like to give away. You plan to link that page back to your website, here is an interesting solution or concept which you can really use to your advantage.

What you need to do is to create two Facebook pages.


One page that simply describes your product or your eBook or whatever it is that you are giving away. And then the other which will be classified as an opt-in page.

The Product Page

The main purpose of this page is to market your product. Try to get it across to the readers as to why they should even be remotely interested in your product. Remember, when you are writing any content you need to be aware of 4 things:

  • You need to address a problem
  • Offer a solution
  • Provide evidence, a testimonial as to why the solution you have suggested will help the reader
  • A call to action
  • add a catchy title
  • relevant and attractive images
  • CTA – call to action – have the reader ‘do’ something.

This should always be the main theme for any content you create and decide to market for your online business – and not only online but offline as well.

On this page remember:

It does not have to be anything fancy – but it has to be understandable and interesting reading.

The Opt-in Page

On this page, be sure to include two simple lines at the bottom that gives the reader the option to subscribe or unsubscribe as well as to advise them that they might receive emails from being subscribed to the website that is being linked to the page (your website link).

This is one way of not appearing too ‘spammy’ (if such a word exists). By making your readers aware of the fact that they always have a choice to opt out whenever they choose to.

Now once you have created both pages, remember to link them to your website, as well as to each other.

Well, I hope you can use the steps on optimizing your Facebook presence to your advantage and much success to you.

Images courtesy of Pixabay and Pexels.

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24 thoughts on “Optimizing Your Facebook Presence!

  1. Dear Michelle,

    Thanks for the detailed post very helpful. Thanks for the great information on product page it’s valuable information and thanks for sharing. Wishing you great success!

    Your Friend,

  2. Hi Michelle, I’ve had a few a personal page and a few business pages on Facebook for years but didn’t realize you could leverage these pages like this. This is incredibly helpful information. Thank you!

  3. Hi Michelle, this is excellent information!
    I plan on putting this to use, I like the idea of two separate pages to keep things more simple and getting a better presence while using Facebook, it still is a great place to get noticed even with drama from the past month.

    1. Hello Kim,
      Thanks for stopping by. Yes, it is really is a place to get yourself ‘known or discovered’ as long as you use the most effective way to do so. Yes, the drama has been real as well. Glad that the article provided some value. All the best.

    1. Thanks for visiting, Cynthia. I am glad that you found useful information in this article. Yes, you need to do your ebook, it’s another way to let the world know what you have learned. Much success.

  4. Hi Michelle,

    Thanks for the useful information. I have a Facebook Business Page and guess what? I have not linked it to my website! Also, thanks for the reminder in writing good content. The list of items that should be included always.

    Thanks again,

  5. Wow Michelle,

    This post has been very educative. I have learned a lot about advertising on Facebook. I really appreciate the fact that Facebook is not just a free social website to advertise our products and even our website. But I also like the fact that we can brand ourselves thereby becoming know by the majority of people.

    Thanks so much for sharing this useful information on how we can create a product page and an opt-in page that will lead to conversion.

    All the best,


    1. Hello Stephen,
      Thanks for your visit. I am glad that the article was a good source of information for you. Yes, Facebook can be more than just a social meeting place, you can also optimize it for your business.
      All the best.

  6. Thanks for these great tips Michelle,
    I am new to Facebook and have only really begun experimenting with the difference between a personal page and business page recently. These tips are really good for me.
    I really like the tip about creating an ebook and then creating two Facebook pages – one for the product and one for the “opt-in” page. I don’t have an ebook at the moment, but a friend of mine has just created one. I know that these ideas will really help a lot of people. Thank you for sharing.

    1. Hello Glenys,
      Thanks for your visit. So happy that the information was useful for you. Even though you may just be starting out, knowledge is power and you have to start somewhere, as the cliche says. All the best.

  7. Great info.

    I have found Facebook to be quite useful for me, and though I have made a business page, I never really thought about doing a product page or capture page. Definitely something to work on.

    1. Hello Craig,
      Thanks for your visit. I am glad that I made you think about something else ‘to do’ as if your life isn’t busy enough, I think??!! LOL
      Give it a shot and let me know.

  8. Thanks, Michelle for this informative and instructive post – really simple to follow and easy to understand.

    I want to go and implement it straight away – see how it goes – wish me luck!

    BTW I really like your writing style!
    With Gratitude – Orion

    1. Hello Orion,
      Thanks for passing through. Thanks also for your kind words. I try to remember that my articles should ‘talk’ to the reader, so you made my day! Thanks.
      Also happy that you found the information useful.
      All the best on implementing it and do let me know how it goes,

    1. Hello Dianne,
      Thanks for your visit.
      Yes, sometimes the best solution is ‘to do’ what needs to be done. Some people are readers and apply the information seamlessly while some people are seers and need to see it before it all makes sense to them
      I hope it works out. Please let me know how it goes.

  9. Thanks, Michelle for the good knowledge and help on using Facebook to expand our business. By using our opt-in page really helps if we make a good CTA and not be too persistent with it. Most don’t like being told, but sometimes that’s what it takes. Good post

  10. Hello Fred,
    Thanks for stopping in. Yes, every little tip that can help our business is worth knowing. Only too glad to help. Lemme know how it all works out.
    Much success.

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