Do you dream of having a blog of your own but think you will “fail” at it?
Do you know How to Write content on a website that will be attractive to the people you wish to reach?
Writing up a post, or an article can be like the big wall of China for some of us, and yet for others can be a breeze.
Knowing how to write content on a website is not just to tell your story, but also you need the mindset of how to appeal to your audience and make it easy for them to read – swallow – your words.
How To Write Your Message
OK, so you have an idea you would like to bring across to your audience.
Should you write in the first person? Second person? Third person? Or like a report?
How is this post written in your opinion? Yep, you got it, I write in the second person – I am writing to YOU – and want to engage with you.
The kind of language that is the easiest for most of us is in the second person because it is more conversational.
It is friendlier and lets you relate to the writer and vice versa.
The other day, though, I read a blog written in the first person – and not from the actual author, but from the “object” of her post.
The author wrote about an Island, and it was as if the island was talking to me directly – it was captivating and hooked me into reading the whole thing, not just skimming like I usually do.
But writing in the first person can be challenging and also difficult if you are writing about an idea.
I mean how would I write to you in this post for example in the first person about writing? That would get me all tied up in a knot!
Taking Your Space
When writing your post, you need to think of the end result, not just the storyline.
What do I mean by that?
Well, take note, where will your audience be most likely to see your post?
If you are writing to an elderly audience, chances are that they will do their “web surfing” time on a pc of some sort which has a large screen.
But if your audience is of the young crowd, the Millennials (as they are called now) then most likely they will be on their smartphones or tablets.
Those screens are much smaller and crunch up your sentences into long paragraphs.
So for example, one long sentence here would be crunched up to 9-10 rows on the cell phone screen.
Imagine having a whole paragraph “scrunched” up – and you end up with a page full of lines, that just by looking at it the eyes get tired and don’t want to read it.
So in order to retain your audience, it is best to S P A C E your lines.
One sentence one line – even if it is short.
I see many blogs written with really nice paragraphs, but they are several sentences long, and if the font is small, it is rather an effort to read it all – and that is on a PC!
Imagine what it would do to my eyes on a cellphone.
For this reason, I generally don’t use my cellphone for post-reading – too much effort for my eyes!
I will if I must…but….
Grammar & Language
When writing an article you need to keep in mind your audience.
Are you writing to a young hip-hop group of people where “yo! Wassup man” is the kind of language they “dig”?
Or are you writing to the business-oriented person whose jargon includes a high definition of developmental strategies on communication variants…
You get my drift – right?
Being friendly bodes well for both. Always remember to try and smile through your words, it will make them smile back, even if they don’t notice it! (Check yourself now…you are smiling right now – right?)
Yes, writing can be fun when you think of how the other person will react to your written words.
But the one thing the majority of people won’t tolerate is grammar mistakes.
If you make too many of them, it will switch your audience off, no matter how sweet your message is or how important!
So use your Microsoft Spell checker, if you are using Microsoft Word, and use Grammarly – this is a great free tool.
I use it religiously – as I have a punctuation problem and also my “i” before “e” on receive or receipt etc…I get those confused ALL THE TIME, and yes I know the rule, but….I can’t seem to get my brain around that one.
So Grammarly is my life savior!
And no, this is not an ad for that program and I have no affiliate arrangements with them so I won’t make any money from you using it (they do have a paid version), it’s just a good program.
Short and sweet, get your point across passionately, lovingly and with a good sense of humor and you will conquer your audience.
Be polite, speak the language they understand and keep your grammar clean and concise.
Don’t get all flustered about British English and American English – they spell some words entirely different, which can get confusing.
If your audience is predominantly American then set your default spelling language to US English, it will make your life easier.
A Challenge For You!
A LNOG TMIE AGO I SAW A FUN PCIEE OF WIRTNIG AUBOT THE ELGSINH LGAUNGAE AND HOW OUR BIRAN CAN RAED IT MKIATSES AND ALL – SO LNOG AS THE FSRIT AND LSAT LETETR OF THE WDROS WREE IN TEHIR CRORCET PALCE, THE BIARN KENW HOW TO RAED AND CPENREDMHOD IT ELNTEIRY.
How did you go reading this sentence? =)
Get Your Own
Would you like to learn how to post on a site like this one?
Well, you too can put your thoughts on paper …ummm screen, and learn how to build your own site. And when you have the right training it is not that difficult.
You can learn how to build your own site and get to choose the things that you want to write about. You can also use your site to make an additional income.
Here is where I learned how to build my own site and connect with people who helped me along the way.
Orion is a Work @ Home mom who loves blogging & helping others succeed online. She truly believes and lives by the adage “do unto others as you would have done unto yourself”.
Loves living a Laptop lifestyle which enables her to work whenever and wherever she wishes, enjoying time with her family, long walks by the beach, reading, yoga, meditating and doing arts & crafts.
To read more of Orion’s blogs visit her site at www.Money-Making-Moms.com