How to Make a Sales Funnel, Nope Not a Funnel Cake

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I don’t know about you, but I kept hearing this word and at first it just did not make any sense. Funny word funnel to use for a sales word yes? What is a sales funnel? Think about it for a second. We use the word funnel in many different ways. To bake a cake we funnel the liquids through the smaller opening. Or we use a one to add oil to our cars.

So, if we want to funnel information, we find the way to transport that information to our customers.

See how it just might start to make sense?  What a funnel is in direct correlation to our business?

Ok, well it took me a minute to really understand it and grasp it. This is how it started to make some sense to me.

Let me know if it works for you.


Imagine you walk into a department store. In this store there are really inexpensive items and really expensive items. They are offering product options and pricing. That in nutshell is what a sales funnel is.

So if you look at the picture of the graphic above, the bottom level is yellow. That is the most expensive. The top turquoise is the least expensive.

Does that make sense?

So our job is to offer our readers options. And those options need to run the levels of the funnel. Got that?

For instance if your niche is cosmetics, in the top tier you will offer a free ebook on perhaps mascara.  On the next level you can offer a paid ebook on the most environmentally and non animal tested friendly mascaras. ( I am really making a point  here,  go with me for the sake of example).

On the next level will be an offering for sale of the best mascaras.  Making sense now?

Each tier becomes more expensive and higher in perceived value.

And then for the last two tiers we start piling up the fee for each product. Next tier is a video on how to make your eyes really pop and include make up artists tips.

The last tier is one of a kind spa day with expert makeup artist to the stars of Hollywood. We can charge what is it valued at, perhaps $1500.00.

See how we build excitement and then value with each tier?


According to Edmund Loh, in his book Crushing It, we have to get used to the idea that we are selling something. And that product has to have high value. If we cannot produce content or product that is high value we are not honoring our customers and they will not come back.

We need to be truly aware of the value we are giving and the value we are placing on the product. And then be able to stand behind our product.

For instance, we are telling people that buying that $1500.00 make up and spa session will really raise their confidence. Well then we have to deliver that. Otherwise we have broken our trust with our reader.

And our word, content, and  our product is all that we have to build trust. So if we do not value the product as highly worthy the customer will not either.

Make sense?

And here is the other part of it. Value your products with pricing that is indicative of the value. Do not be afraid to use high price tags for your best products. After all famous speakers like Tony Robbins have price tags of $5000 and up. And the thing is, people pay this.

For me I always want things to be within everyone’s grasp. But there has to be high price products also.


This is the 64 million dollar question. And in all honesty it might take several tries before we start making that perfect connection with our customers. According to Loh, it is not always necessary to invent the wheel but do add your stamp on it. Do your research. What does your niche audience want and need that will fulfill their dilemma?

Finding that out is the key to creating your levels of products that will work for your audience. And know that it might take several retweakings before we finally get the flow correct. And that is OK. Just be really intuitive to what is working.


So our sales funnel is the offerings from least expensive to most expensive products on our site. Finding the products that best suit our audience means our work is cut out for us. Do not be stopped by offering prices that show the value of the product. And always make sure that our sales funnel reflects our values and perceived value.

The concept of a sales funnel is specific to our niches. And so we do need to make sure our products solve problems for our niche audience.

So here we go.  Start looking at products as how you are going to be offering value and also how you are going to build your own empire! Always with value and integrity.

As another example, we are our own marketing team. How we choose to brand ourselves is on us. How do you want your brand to reflect you or your products? Make sure you know the answer to that.  And then put it into action.

Do let me know how you picture your sales funnel! I am happy to answer any questions.

I am sure success is coming to us all!

In peace and gratitude,


Founder,, living in one heart-centric moment at a time.

Would you like to create your own online business, have the adventure of a lifetime and help people at the same time? If so, click here for more information. Today is the beginning of our tomorrows. So let it shine.

18 thoughts on “How to Make a Sales Funnel, Nope Not a Funnel Cake

  1. This is a subject I have been thinking quite a bit about since reading “Crushing it”. You have explained in very well in a easy, concise way. I have a rough idea of what my sales funnel will look like and have begun to give it serious consideration. Thanks for posting this as I’m sure many will find this as helpful as I have.

    1. Hello Craig, so glad you dropped by. I am also working on mine. It will be interesting to see what we all come up with. I think that the more we simplify the more we will succeed, do you agree? in peace and gratitude, ariel

    2. Hello Craig, I am so glad you found this helpful. I am fascinated by this concept. And it will take us truly understanding our audience before we really get the funnel working well, I am guessing, yes? So glad we are sharing this journey together. In peace, joy, and gratitude, ariel

  2. I really need to work on a sales funnel. A lot of the items people want in my niche are more on the high end of that funnel. I need to work out how to balance my high end part of my niche.

    Maybe pamphlets for the top and free? Then books, informational things, and low end items? I never really thought about this aspect of a business. Wow I need to do a lot more research!

    1. hello Brit, I think you are really handling this.. because it seems like you are thinking already about what will work on your site. And I agree so many options..and the best part is that nothing is written in stone so if one thing does not work.. well we get to try something else. in peace and gratitude, ariel

    2. Hello Brit, It will truly be an interesting voyage of discovery as we figure out each step, yes? I am looking forward to hearing what choices you are ging to make. And I am sure in your market it might be offering seeds, to small equipment to just an ebook on how to get started. So fun yes? I am so grateful we are sharing this journey together. In peace, joy and gratitude, ariel

  3. I have been putting some thought into this myself recently.

    I have found Loh’s book to be quite interesting an it has managed to challenge some of the thought s I have held for some time. The whole idea of value really is important. I used to look at higher-priced items and think “well, that’s a rip-off, no one will want that”, but the truth is, people will pay for something as long as they can see the value.

    I agree with your comment about value and integrity. Without those, no business will last long.

    1. Hello Craig, And I think you are so right, when we give true value we are authentically showing we care about ourselves and our customers. And that shows integrity and ethical living. To me that is our truth of doing business. at least for me. I hear you. Thanks for being here. in peace and gratitude, ariel

    2. Hello Craig, I also have that same thought about pricing. And slowly I am coming around to the understanding that value is perceived. So how we choose to show that value is how we are going to also build trust. It is fascinating, yes? And I am interested to hear what your sales funnel will look like. Glad we are sharing this journey together. In peace, joy and gratitude, ariel

  4. Hello Ariel,
    Thanks for this article. I have always wondered about that sales funnel thingy! Your explanation sure clears up some cobwebs in my mind. I have also read the book ‘Crushing It’ by Loh and he does a pretty good job as well.
    Your explanation was quite simple and easy to grasp.
    Have you tried your hand at using a sales funnel? How is it working out for you?

    1. Hello Michelle, so many thanks for your comments. It is really a fascinating topic isn’t it? I have not yet quite figured out what is going to work. But I am starting to have some ideas. I think an ebook and possibly some Living Consciously private sessions. Have you thought about yours? In peace and gratitude, ariel

  5. Thanks so much Ariel,

    Really for making the point so clear and easy to be understood. I surely agree with you that to be able to make some sales, we need to provide our audience with a product that is of much quality.

    Also, I agree with you for the fact that we surely need to give our customers the options to choose from, especially when it comes to pricing, given the the option to choose from lower prices or higher prices

    1. Hello Stephen. I know, I hear you. It is truly remarkable to think of our business as a shop that needs to offer all prices. But ultimately that will be how we monetize and go forward in success, yes? I wish you great success. And want to hear how you decided to set up your sales funnel. So glad we are sharing this journey together. In peace, joy and gratitude, ariel

  6. Hi Ariel,
    I heard of the sales funnel, but never took time to think of it and implement it in my business. You are right that we need to have products and price range across the entire funnel since our customers are from all walks of life and from all backgrounds. I am going to plan my business including sales funnel . Thanks for sharing.

    1. Hello Anthony, I would really like to hear how your sales funnel is going to look. As we go through this process I am wondering how we will choose to work out this concept. Thanks so much for being here. I am so glad we are sharing this journey together. In peace, gratitude, and joy, ariel

  7. Hi Ariel, this was the best explanation of a sales funnel I have ever seen. It never made much sense to me but explaining the different tiers of the funnel cleared it up for me. I’ve been wanting to implement one in my own business, but having not fully understood it kept me from moving forward. I know I can do this now! All the best to you, Sue.

    1. Hello Sue, Really? I am so glad it makes sense. So have you thought out what products and how you are going to do this? Inquiring minds need to know.LOL. Do let me know what you figure out. Thanks for being here. In peace and gratitude, ariel

  8. Dear Ariel,

    Thanks for the detailed post and I often I came across reading Create your sales funnel Create your sales funnel Create your sales funnel by reading your post I got useful insights thanks again.

    Creating a sales funnel is must on our to do list. Which is playing vital role in our online business success. Thanks for reminding!

    Your Friend,

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