I don’t know about you, but I kept hearing this word and at first it just did not make any sense. Funny word funnel to use for a sales word yes? What is a sales funnel? Think about it for a second. We use the word funnel in many different ways. To bake a cake we funnel the liquids through the smaller opening. Or we use a one to add oil to our cars.
So, if we want to funnel information, we find the way to transport that information to our customers.
See how it just might start to make sense? What a funnel is in direct correlation to our business?
Ok, well it took me a minute to really understand it and grasp it. This is how it started to make some sense to me.
Let me know if it works for you.
WHAT DOES A SALES FUNNEL LOOK LIKE
Imagine you walk into a department store. In this store there are really inexpensive items and really expensive items. They are offering product options and pricing. That in nutshell is what a sales funnel is.
So if you look at the picture of the graphic above, the bottom level is yellow. That is the most expensive. The top turquoise is the least expensive.
Does that make sense?
So our job is to offer our readers options. And those options need to run the levels of the funnel. Got that?
For instance if your niche is cosmetics, in the top tier you will offer a free ebook on perhaps mascara. On the next level you can offer a paid ebook on the most environmentally and non animal tested friendly mascaras. ( I am really making a point here, go with me for the sake of example).
On the next level will be an offering for sale of the best mascaras. Making sense now?
Each tier becomes more expensive and higher in perceived value.
And then for the last two tiers we start piling up the fee for each product. Next tier is a video on how to make your eyes really pop and include make up artists tips.
The last tier is one of a kind spa day with expert makeup artist to the stars of Hollywood. We can charge what is it valued at, perhaps $1500.00.
See how we build excitement and then value with each tier?
VALUE, VALUE, and more VALUE
According to Edmund Loh, in his book Crushing It, we have to get used to the idea that we are selling something. And that product has to have high value. If we cannot produce content or product that is high value we are not honoring our customers and they will not come back.
We need to be truly aware of the value we are giving and the value we are placing on the product. And then be able to stand behind our product.
For instance, we are telling people that buying that $1500.00 make up and spa session will really raise their confidence. Well then we have to deliver that. Otherwise we have broken our trust with our reader.
And our word, content, and our product is all that we have to build trust. So if we do not value the product as highly worthy the customer will not either.
And here is the other part of it. Value your products with pricing that is indicative of the value. Do not be afraid to use high price tags for your best products. After all famous speakers like Tony Robbins have price tags of $5000 and up. And the thing is, people pay this.
For me I always want things to be within everyone’s grasp. But there has to be high price products also.
HOW CAN YOU DETERMINE WHAT WORKS FOR YOUR NICHE
This is the 64 million dollar question. And in all honesty it might take several tries before we start making that perfect connection with our customers. According to Loh, it is not always necessary to invent the wheel but do add your stamp on it. Do your research. What does your niche audience want and need that will fulfill their dilemma?
Finding that out is the key to creating your levels of products that will work for your audience. And know that it might take several retweakings before we finally get the flow correct. And that is OK. Just be really intuitive to what is working.
So our sales funnel is the offerings from least expensive to most expensive products on our site. Finding the products that best suit our audience means our work is cut out for us. Do not be stopped by offering prices that show the value of the product. And always make sure that our sales funnel reflects our values and perceived value.
The concept of a sales funnel is specific to our niches. And so we do need to make sure our products solve problems for our niche audience.
So here we go. Start looking at products as how you are going to be offering value and also how you are going to build your own empire! Always with value and integrity.
As another example, we are our own marketing team. How we choose to brand ourselves is on us. How do you want your brand to reflect you or your products? Make sure you know the answer to that. And then put it into action.
Do let me know how you picture your sales funnel! I am happy to answer any questions.
I am sure success is coming to us all!
In peace and gratitude,
Founder, success-full-living.com, living in one heart-centric moment at a time.
Would you like to create your own online business, have the adventure of a lifetime and help people at the same time? If so, click here for more information. Today is the beginning of our tomorrows. So let it shine.