Are you Familiar with Sales Funnels?
It was a newish concept for me to put into place…I learned about how to build a sales funnel fast from our coach Bo Tipton.
Bo has been teaching us a lot about the fundamentals of having an online business and how to make it successful. He is committed to helping each one of his trainees make $1000 each month by the end of our training year.
The deal is that we share with you what we have been learning, so you can get the benefit and do it too.
Today we learned about how to build a sales funnel fast.
The idea is to funnel money from our readers into our pockets! Sounds like a good strategy to know about, doesn’t it?
The first step is to have a product. You have to know what you are selling.
When I first started my blog, I got caught up in all the great information I was gathering together to pass on to my readers. I was really excited about being able to share information that I’ve learned with them. Have you done that?
I heard the message loud and clear that having a blog is about relationships and trust-building with my readers. What got a bit out of balance for me was to also make sure I was monetizing my blog!
I really get how unpleasant it is to get sales letter after sales letter from some online marketers. Or to go to their blogs and it is one review and sales pitch after another. I unsubscribe quickly from something like that, and I fully expect my readers would do the same if I fail to give real content.
(In fact, I’ve found a new hot product that teaches you how to make an income without promoting anything at all. Contact me for more information!)
When you learn how to build a sales funnel fast, it works well with giving value, and getting the sale.
As I said the first step is to know what product or service I am selling. I have to be very clear on what the problem is that my product will solve for my reader and what the benefits will be to him or her.
With a sales funnel, I set up a capture page.
The service I use to give me the signup form is Traffic Wave. I set up my capture page on my blog and link my Traffic Wave campaign to it. (Try Traffic Wave for FREE for 30 days on me!)
The capture page needs the following features:
- Clear statement about the problem my product will solve
- 2-3 benefits it will give my reader
- Clear call to action with a simple sign up form
Not necessary, but it makes complete sense, is to offer an incentive beyond the benefits to the reader for signing up for my product. It can be a Free EBook I have prepared. It can be a Free ECourse I am offering.
I like to do both. I know there are a lot of problems out there to be solved. And there are a lot of marketers looking to solve them. I want to make sure my reader is fully encouraged to sign up with me. I am asking for his first name and email, and I want to give him value for that.
The next step is the confirmation page.
Traffic Wave has confirmation pages all set up in the campaign. It is easy to edit the confirmation page that is there to personalize it, with reference to the FreeEbook or ECourse they are confirming to get. There is real estate there that I can use, too, to give an unannounced Free Bonus of some sort – another EBook or a video link that will tell more about the topic my reader is interested in.
One thing Bo tells us is to use our available real estate effectively! Can you see the depth of information our coach is giving us?
Learning how to build a sales funnel fast is a key to getting sales and income from our blogs.
The reason the reader gets a confirmation email is that the system is a double opt-in, so you comply with anti-spamming guidelines.
Then the reader gets my subscription thank you page. Again, I set that up on my website and link to it in the Traffic Wave campaign.
Next is the Subscription Thank You Page
The Subscription thank you page is where I give my reader the link to the Free Ebook I have promised. If there is a product he has purchased, this is where he gets the link to it.
The other part I like doing, as Coach Bo has taught us, is to give a Free ECourse to my reader. This course is delivered by autoresponder emails in chunks over a period of time.
There is real estate on the Subscription thank you page, too. I can use that to get further action. I may give a free unannounced bonus, like a recipe or a list of free tools that will help him. I can even tell my reader that if he clicks the link, that will give him access to this bonus. I want to help train my reader to click on what I have to offer, everytime I communicate with him. That is a part of my relationship with him. It is a part of the call to action. I need to have a call to action with every communication to be most effective, to help my reader and to monetize my work online.
The money online is in the list, right?
When I get my reader to sign up for my freebies, I get his email. He has opted to join my email list for the ECourse material.
Just as before, I want to deliver value. I also want to make sure I am appropriately monetizing my work. What I have learned is that with every email, I know what I am selling, and I always sell something. It may be a click to a link for more information, like another EBook or a YouTube video. It may be to a specific product recommendation. My reader has to continue to get value and have all the benefits of working with me for more information and recommendations laid out clearly.
You can get this training Here! OnGoing Training for $0.43 a day.
Bo has been in this business online for many years, and prior to that for 25 -30 years in other sales scenarios. He has a ton of experience and wisdom, and the ability to share it effectively.
The WAGo-Getters are working with Bo to produce a website that has training like this and so much more, so that what we are learning will be available to others who want to be successful in online marketing. The training is live! The cost to subscribe is only $6.95 per month! Or you can subscribe for a year for $69.95.
Please feel free to email me for more information…I will be happy to share what benefits you will be getting for this low, low subscription fee!
Annie is a wife, Mom and Grannie, who has discovered and rediscovered creative art in her retirement. She has a lifelong commitment to learning and living creatively.
She has been a business owner, and enjoys the challenges and demands and creative hard work that entailed. Her entrepreneurial spirit and attitude still guide her volunteer work in her community school system.
She has a blog about creative lifelong learning and growing, to share what she has learned and is learning with others. She says, “There is a lot of paid-for ‘information’ on the internet, and it can be hard to sort through all of it to get to what is truly helpful. Together, we can help one another live creatively in pursuing happiness and joy, health and wholeness. ”
Her blog is designed to help people find the best information, supplies, tips and training so her readers can maximize enjoyment in their lifetime.