Getting Traffic and Missing Out on Conversions
The two biggest challenges on monetizing a blog are driving traffic and getting conversions, agreed? One key to conversions is understanding how benefits improve response in a blog.
My coach Bo Tipton tells me it is ALL about communicating the benefits to my readers that will come to him when he takes action on my recommendations. ( I linked here to training from Bo’s many years of marketing experience that will benefit any blogger…I know it has me, and I believe it will for you, too)
Are you getting traffic, without conversions?
Here is the formula that Bo has told us, that successful Affiliate marketers obtain over and over again:
- 10,000 visits or impressions result in
10 clicks that result in
I wasn’t there yet! He Gave Me a Challenge!
I wanted to be. My trainer told me my next step: Make sure I clearly communicate benefits to my readers! He taught me how benefits improve response in a blog by Lining them up clearly: 1, 2, 3.
The initial test group for the Wealthy Affiliate Go-Getters has been taking on a lot of challenges from our coach Bo Tipton. Bo really holds our feet to the fire to do the work to become successful with Wealthy Affiliate.
That’s why you have a coach, isn’t it?
The Role of a Personal Trainer
Take the idea of a personal trainer…Your personal trainer doesn’t invent a new way to do crunches or lunges. He doesn’t even come up with an exercise routine that is unique from any other one.
What a trainer does is to individualize, systematize and encourage the trainee to go harder, further and deeper than would happen on my own.
That is what our WA Go-Getter Coach has been doing. That’s what is available to you at 1000DollarProject. Don’t pass up this low-cost high-value training!
We began with implementation of everything we learn at Wealthy Affiliate.
I have been a good doobie with the training our coach Bo Tipton has been giving us here on Wealthy Affiliate Go-Getters. Everything has the overall focus of implementing how benefits improve response in a blog. It’s the benefits that help my reader and his response that monetizes my work.
I put at least 5 hours every day, doing the work. That is divided up into segments. I am not yet on the routine of maintenance. I am still implementing new ideas and still getting training. I expect that to continue throughout my training with Bo, which is to be a full year. So here is how my work day goes:
Social Media: 30 minutes
Others Blog Comments: 30 minutes
Training, including Skype, Wealthy Affiliate: 30 minutes
Direct Advertising – Both Paid and Free including videos, ads on TOAN: 30 minutes
Posting on Wealthy Affiliate, WA Go-Getters: 30 minutes
Work on my Blog: 1.5 hours
Work on my Autoresponders: 1 hour
(If you’re looking for more information on autoresponders please let me know in the comments below. I have an awesome resource for you.)
So far, it takes me more than 4 hours every working day. My goal is to get to 4 hours, and I will as I get everything in place. Right now, I am still doing work to automate my business.
Plans for Time Commitment in the Future
The time I put in on training will grow less as I complete the Wealthy Affiliate Boot Camp and the training with Bo. My timeframe for that is by year-end. Also the time I am now putting in on setting up autoresponders and ads and videos will grow less.
The goal with these is to automate, so that I can maintain.
The advertising will take less time once I get the clicks that are at least within the industry norm.
Right now, I am still getting the ads in place. Even the ads also have the goal of communicating benefits.
I started just this month putting paid ads on The Online Advertising Network (TOAN). This is a really great ad training ground that Bo told us about.
Let me be clear here: Bo has not recommended that we get started with TOAN. He is a firm advocate of reinvesting a portion of the money that we earn with our online business. We are doing the work to get to the point of making $1000 a month by the end of this year, and he will be wanting us to put part of that back into investment in some paid ads and other ventures.
A couple of us, including me, decided we wanted to put some money in now, to accelerate things. Bo advised that TOAN at $19.95 is the place to get the best return on investment of money and time. TOAN has an affiliate program that gives the possibility of not only having the ads free every month, but of making TOAN into an additional stream of income. If you’re ready to make a small investment in growing your business, check it out.
I am getting impressions at a rate of 4,000 a week with my ads! It’s a lot of work, and I hope to have a big impact in the worlds of my readers as my site matures and as I hone it to be the best it can be.
My clicks are lagging the industry norm so far.
That’s where the next challenge about being clear on communicating benefits comes in.
I’m just in my first month with TOAN, and I want to give it time to be a good test. Still, I have learned some commonsense marketing from my trainer that it makes sense for me to implement right at the get-go. And my goal here is to share that with you.
I have also learned that using the predone banner and text ads that I get from my affiliates are not that effective. While they get a lot of impressions, a lot of other people are using them, too. So readers do not click through on mine. That makes sense to me!
I am learning how to develop unique ads of my own.
Just like with any other aspect of this blogging business, taking the easy way is not the road to success. I have to take a road less traveled. I have to give my own unique set of benefits to my readers for them to respond. And my own unique presentation of those benefits.
It comes down to using the same formula we do with everything else in this business. Identify a problem, provide a solution, explain the benefits of the solution and give a call to action.
Why it took me a while to get shows that all this marketing training I am getting is a learning curve for me.
The good news is the training is here! I have my degree in English Literature. I didn’t study business and marketing. I am learning it now, with the excellent training at Wealthy Affiliate. And I am implementing it with guidance and direction from my coach and personal trainer Bo!
How Benefits Improve Response in a Blog
The first place I have applied this improvement on the benefits communication is on my TOAN ads. They are a part of what drives traffic to my blog.
The next focus has been on my capture pages. I have set up, under Bo’s training, an automated email system with Traffic Wave. Having an email list is acclaimed by many who are hugely successful online.
I just got this advice this week, so I am in process on this. But I do think that this is an area that I will be continually working to improve as long as I am in this business.
I will be improving and testing my ads. I will be improving my capture pages. I will be improving my blog posts, pop-ups, and invitations on my sidebar – always with the intent to communicate the benefits of the solutions I offer to my readers.
My goal is to make a positive impact in the lives of my readers. To do that, I need to let them know clearly how my solution will benefit them!
Thanks, Coach, for this new challenge! I’m on it!
If you are like me and want to make an impact on the world with what you know and have learned in life, join me in this amazing business. You can take a FREE 7 Day look. If you decide to become a Premium member within those 7 days, I have some unique bonuses for you. Check it out here.
If you are already a blogger and want to build an email list, go here. I will even pay for your first month for you.
And if you are ready to invest in some ads to accelerate your business growth, check out TOAN.
Please contact me with any question with your comments below, or by emailing me! What an exciting journey we can share!
P.S. If driving traffic is one of your concerns, as it is for so many of us, here is a great resource for you. I am giving my eBook, with information never before in print, gleaned from my Coach, Bo Tipton, with his 40 years of marketing, online since it began! I normally give this away as a bonus when my readers buy my products, but here on WAGoGetters, I’m giving it away for FREE…Just follow this link and tell me where to send it.
Annie is a wife, Mom and Grannie, who has discovered and rediscovered creative art in her retirement. She has a lifelong commitment to learning and living creatively.
She has been a business owner, and enjoys the challenges and demands and creative hard work that entailed. Her entrepreneurial spirit and attitude still guide her volunteer work in her community school system.
She has a blog about creative lifelong learning and growing, to share what she has learned and is learning with others. She says, “There is a lot of paid-for ‘information’ on the internet, and it can be hard to sort through all of it to get to what is truly helpful. Together, we can help one another live creatively in pursuing happiness and joy, health and wholeness. ”
Her blog is designed to help people find the best information, supplies, tips and training so her readers can maximize enjoyment in their lifetime.