Did we realize when we went into this affiliate business that we would also have to be great story tellers?
That really made me think about how we present our blogs. Because not only do we have to be solving a problem, showing the benefit and asking for the sale, but we have to do it in a way that engages and inspires. So we really need to learn how to tell a story.
So to me that means we need to have a beginning, middle and end. Remember, those of us who have children, when they were young and telling stories?
And we would gently remind them that there needed to be those three very distinct parts to make it a coherent successful story. Well the same is true for our blogs.
That is just the basic framework for getting the story out. Then when we have those three parts in place, we need to think about the message.
In other words, each time we write something it is important that we know what we are trying to say. And how it is impacting our audience. Will it have the ability to reach and touch our readers?
So here are some tips that I am learning:
2. Tell the story in a way that inspires or gives food for thought
3. Write in every day language.
4. Use words that show our humanity and a likeness.
5. Use humor
6. Be inspirational
7. Share our selves with our readers
Well here is an example of what it looks like to be the storyteller by our mentor Bo Tipton. And the message is also quite inspiring.
Posted by Bo Tipton on Wednesday, March 14, 2018
I think that no matter what our niche is we have to understand the value of being a story teller.
We do not have to take story teller lessons, we just have to tell the story like we are talking to friends.
And we always know that moment when people are listening vs when we have turned them off, yes?
So we want to practice as we write imagining how our readers are hearing these words for the first time.
Is it making a point?
Are we creating a story that weaves in colors and dimension and interest?
Are we giving added value because we are also allowing our readers to get a sense of who we are? This is important. If our readers think they are getting to know us, it makes us more likable and friendly.
That means we are translating this exchange into trust and if we have trust we have a great path to a sale, yes?
In order to write a successful post we have to use certain elements. We need a beginning, middle and end. We need to show purpose, benefit and solution and always the CTA, call to action.
And we need to engage in ways that truly show our readers we are also going through life as learning moments.So when we share our humanity and foibles we are building trust and authenticity.
That is truly valuable. I would not go further reading a post if it did not sound genuine to me, would you?
And I don’t want to be just sold to be sold. I want to see, hear and know the value. And that is our task as amazing story tellers.
To show on each and every post how much we care to engage and solve problems. And show our heart. It really comes down to how we choose to present, doesn’t it?
And each choice we make along the way, helps us to better understand how we can communicate and become truly excellent story tellers.
So here is to success and being excellent story tellers.
What do you think your capacity for story telling is?
Do comment below.
Off we fly to the land where all stories have happy endings!
Those are my favorite, I am a die hard romantic. See now you know something about me, that you can or cannot relate to!
In peace and gratitude,
Founder, CEO, success-full-living.com
living one heart-centric moment at a time