Facebook is consistently #1 in the ranking of Top Social Media Sites for Business Marketing
In a study by Social Media Examiner for 2018 of the top social media sites for business marketing, and for other interactions, Facebook remains on top, year after year. Projections for the future show that trend is going to continue. Learn more about posting on Facebook with this Free eBook, free exclusively on this site.
The Keywords for Social Media in 2018 are Engagement and Tactics
The study showed that 90% of respondents wanted to know about the most effective tactics of using Social Media, and 80% were interested in the best ways to engage their readers.
There appears to be a somewhat growing trend among younger, newer users to be somewhat less personally interactive, with videos on the rise and blogging declining. The caveat is, all are increasing steadily with plans for more.
Facebook Remains Firmly Ensconced as Number One
More experienced Social Media users (2 years or more) reported improving results.
94% affirmed Facebook as the best source of results. Leaping this year into 2nd place is Instagram with 66%, up from the number 4 position for favorite social media sites for business marketing. Twitter got bumped from #2 to #3, with 62%.
LinkedIn is on the rise for business-to-business (BTB), now ranked #4, with 56% or respondents choosing it as one of their top social media sites for business marketing.
Other sites in order that got ranked were: YouTube at 50% (up from 45%), Pinterest dropping from 30% to 27%, and Snapchat at 8%. Google Plus was not on the list.
For newer social media marketers, with fewer than 2 years of experience, rated Facebook #1 with 88% and Instagram #2 with 55%.
Clearly, Instagram is on the Rise
Not only is Instagram a growing destination for as one of the top social media sites for business marketing for the overall group of respondents, but it stands out strongly among newer users.
74% of respondents affirm that they want to learn more this year about using Instagram and 79% want to learn more about using Facebook.
Next in line is 70% who want to learn more about Messenger Bots, and 64% about using LinkedIn for BTB.
Visual Marketing is Also Growing Strongly
YouTube is not only growing in use, but plans for using more video and other visuals show that YouTube is going to continue to grow as one of the top social media sites for business marketing.
80% of respondents plan to use more visuals in 2018, with 63% up from 57% planning to use video.
For the first time, video has supplanted blogging as the primary intent for growth, with blogging plans at 60%. However, blogging, and therefore, verbal content, remains stronger for BTB than for Business to Consumer (BTC) marketers.
With more video, including live video, planned in 2018, there is a very high interest in learning more about video creation according to this survey.
What Does This Mean for US?
Let’s bring this down to the bottom line…what does this mean for us, as bloggers?
The trends show that we need to be using Social Media, especially Facebook, effectively. More use of Instagram and of videos will also help us stay up with our competitors in our niche markets.
If you are marketing mostly BTC, then the concentration areas for top social media sites are still Facebook, followed by Twitter, Instagram and YouTube.
It means learning more about being effective on Facebook and the other site we use. It means focus on the top sites, put your social media sharing buttons on your blog, and learn to add video and use images.
Steady, consistent posting is what will make the difference, when building our leads.
Get your Free Facebook Traffic Secrets eBook today! This is exclusively available on this site for no charge…it is offered only as a bonus for making purchases on other sites.
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Annie is a wife, Mom and Grannie, who has discovered and rediscovered creative art in her retirement. She has a lifelong commitment to learning and living creatively.
She has been a business owner, and enjoys the challenges and demands and creative hard work that entailed. Her entrepreneurial spirit and attitude still guide her volunteer work in her community school system.
She has a blog about creative lifelong learning and growing, to share what she has learned and is learning with others. Her blog is designed to help people find the best information, supplies, tips and training so her readers can maximize enjoyment in their lifetime.
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