We all know that “Money Is In The List”. All successful businesses collect emails from their customers and use the emails to market their business. Most of website visitors don’t buy products first time they visit your site. It is important to follow-up. Email is effective tools to communicate with customers and to establish relationship with customers. With established relationship, you could promote offers again and again.
Why MailChimp Is the Best System?
Most email list-building services charge you a monthly fee to start. MailChimp is free if you have less than 2,000 subscribers and send out less than 12,000 emails per month, which is sufficient for beginners. If you are successful and have more than 2,000 subscribers or send out more than 12,000 emails each month, you can upgrade to a paid plan, which allows you send unlimited email newsletters with pricing based on the number of subscribers you have.
Signing Up With MailChimp
It is standard signup at MailChimp.com. Only thing needs attention is that a valid contact address must be included in any business email. Home-based businesses wishing to retain their privacy may rent a mailbox from the post office and include that address instead.
The MailChimp Dashboard
From the dashboard you can create settings for a new list, and import existing emails from another list.
Two fields to pay attention to are the Default From Email and Remind People How They Got On Your List. It looks more professional and trustworthy to send newsletters from an email address on your own domain.
On the Subscribers screen, you can view, add, delete, or unsubscribe your list members. By clicking on a subscriber, you can see details like what Time Zone they signed up in, how they signed up, and how often they open your emails. The star rating for subscribers increases as they open more of your emails, signifying their level of interest.
Creating Signup Forms
Before creating a signup form, you’ll have to verify your email domain. This is to reduce spam by bot accounts. Under Settings > Campaign Defaults > Default “From” Email, click Verify Domain. You’ll see a pop-up modal that asks to send a confirmation code to the email address your newsletter will send from. Enter the verification code you receive on the popup and click Verify.
You can always access your signup forms in your account, by going to Lists > Signup Forms.
General Forms is where you can control the basic design of your automated emails. You will also see a Signup Form URL — a shortened URL which is your basic signup form. There are also quick links to share this signup URL on Facebook or Twitter.
Embedded Forms are the most common method of collecting email subscribers. Good places for embed codes are in a page sidebar, at the end of a blog post, in a top of the page call to action, or in a page footer.
Create A Campaign
Campaigns are the newsletters that you send to your list.
To run a Regular Campaign, you’ll need to select a Template. There are pre-set templates in a variety of styles, as well as drag and drop templates. You also have the option to code your own template and upload it.
If you publish on your blog regularly, and RSS feed campaign might be a good way to go. This simply sends your list your posts at a set time the day after you publish them.
Incentives For Email Signups
You can simply ask people to sign up for your email newsletter, but you’ll get more signups if you offer something valuable in return. Offers like free PDFs, white papers, or e-books are great incentives for people to sign up.
You can send new subscribers a file such as a PDF. The first is to go to Lists > Signup Forms > General Forms, and select Forms and Response Emails > Final Welcome Email. Edit the email by adding text, highlighting it and add a link. Upload the file you want the link to point to. You can store up to 10GB of files on the MailChimp servers.
Mailchimp is the most economical way to start building email list. It provides all free tools for you to connect with your customers. It’s an effective way to educate your customers, market to people interested in your product, and establish yourself as a leader in your industry.